Date: December 5, 2014
Along the way in any journey, one is bound to hit a few bumps. While we all know this is part of the process, most of us secretly hate the idea that we might be faced with rejection, failure, roadblocks or obstacles of any kind. And yet, it is the exact obstacles that throw us into the crucible to come out the other side polished, more solid and more certain of what we are bringing to the world.
The beauty and potency of the GO BARE campaign strikes both awe and inspiration as equally as it does critics and rejection. The reactions to the campaign are fascinating to watch, because take even a quick look at mainstream media, or your newsfeed on Facebook, Instagram or Twitter, and you will undoubtedly find: scantily clad pop stars and models, nude photo celebrity scandals, women posing naked for breast cancer awareness, and countless Dove, Pantene, Equinox Fitness (or some other new to the band wagon “love yourself” marketing campaign).
What I noticed with the GO BARE campaign is that if a women’s nudity strikes controversy, sells something, pulls on our heartstrings, involves celebrities or continues to send the same message about thinness and reinforcing the status quo, it is just fine. But in the case of BARE - a bold, courageous and provactive campaign that serves to be real about the lived experience in a female body - this cuts just too close to the bone for some folks.
The BARE images are untouched, raw and reveal the true essence of each woman who is bold enough to let herself be vulnerable and seen by anyone who chooses to really pay attention. It is a stark departure from how we typically see women’s bodies, which is either smooth and photoshopped to perfection, or as broken, something to give our sympathy to, something to raise money for this cause or that.
When Women Enough received the rejection that the BARE campaign was “too out there” but promoting naked women to raise money, sell products or other commercial endeavors was not, it rattled me a bit. Was it true that an image of a naked woman was only okay if she was naked for moneymaking reasons? That a campaign that strives to change the conversation and paradigm around women’s bodies is too edgy, too controversial?
Well, so be it. I’m with Women Enough on this one. I believe in the beauty and power of women, their bodies and the stories they have to tell. I like the edge and controversy of campaign; knowing that the obstacles encountered are the catalyst for bigger growth, more awareness and more power for the change we seek to create. I am grateful and moved by the women who pose for this campaign who are stepping out of the polished and perfect stereotype of female beauty and helping to build the new women’s empowerment movement.
Amy is a life and relationship coach, specializing in working with women and couples around food, sexuality, body image and the search for deep and soul quenching love. You can find Amy on Instagram, Facebook or at http://www.foodlovesexlife.com.